MARKET INTELLIGENCE
Competitor &
Price Benchmark
Compare and analyze your products, services and prices, with those of your competitors.
Recommended Tools: Covert (Mystery Shopping) or overt (Audits) to compare services and products, or to monitor promotional activities and brand presence.
Web Scraping & Crawling, the latest technology for online tracking any moves your competitors make.
Goals
Understand your competitors behavior and their marketplace position.
Targeted to whom?
Retail, Quick Service Restaurants, Financial institutions, Insurance, Healthcare, Airlines, Travel agencies, and more.
How can Competitor and Price Benchmark help you?
To understand the market
When analyzing competitor’s products, services and pricing strategies you will gain a thorough comprehension of market trends, customer preference and competitive dynamics to fuel your strategic decisions.
To identify market gaps
Benchmarking competitors helps identify market gaps and opportunities, allowing to differentiate your offering and capitalize on areas where competitors are underperforming.
To set competitive pricing
A comparative analysis of price strategies helps to establish a competitive price for products or services, ensuring they remain attractive to customers, while maximizing profit.
To enhance value proposal
By understanding the strengths and weaknesses of competitors, value proposal can be refined focusing on areas where greater value can be delivered to customers and effectively differentiate in the market.
To stay ahead of trends
Continuous benchmarking provides valuable perspectives on emerging trends, innovations, and shifts in customer preferences. This enables quick adaptation and helps maintain a competitive edge.
