MARKET INTELLIGENCE
Social Media Monitoring
This tool allows conversations to be followed and analyzed online, to interact and comment on diverse social media platforms, gathering information on consumer’s attitudes, brand perception, competitor’s activities and emerging trends.
Goals
Know what consumers are saying about your brand.
Targeted to whom?
Any company with presence on social media.
How can Social Media Monitoring help grow your business?
Consumer Insights
Social media monitoring offers real-time access to consumer feedback, opinions and discussions, providing valuable insights into their preferences, behaviors, and sentiments toward brands and products.
Competitor Analysis
By monitoring competitors’ social media activities, companies can analyze their strategies, engagement tactics, product launches, and customer feedback, enabling to benchmark their own performance and identify opportunities for improvement or differentiation from the competition.
Brand Reputation Management
Tracking mentions, reviews, and discussions related to brands, helps to swiftly identify and address potential issues or crisis, while maintaining a positive brand image.
Trends Identification
This approach effectively identifies emerging trends, topics of interest, and cultural shifts by analyzing discussions, hashtags, and user-generated content.
Product Development Insights
This process offers companies valuable feedback on customer preferences, needs, and weaknesses. The information gathered, facilitates product development, innovation, and enhancements, ensuring that offerings align with market demands and trends.
