MARKET INTELLIGENCE
Mystery Shopping
Mystery Shopping is a market research technique that involves a group of shoppers who anonymously asses the quality of service and/or product you provide.
Goals
Be aware of your strengths and weaknesses regarding your service and operations. Identify opportunities to improve customer service and increase client retention.
Industries we work with
Retail, Quick Service Restaurants, Financial institutions, Insurance, Healthcare, Airlines, Travel agencies, and more.
How can Mystery Shopping help grow your business
Insights into Customers’ Experience
Mystery Shopping provides first hand information about the customer experience by simulating real interactions, allowing companies to understand service quality, staff performance, and adherence to company standards from the customer’s perspective.
Identify Strengths and Weaknesses
By evaluating various aspects of the customer journey, Mystery Shopping helps businesses identify strengths to reinforce and weaknesses to address, leading to overall operational.
Benchmark
Mystery Shopping allows businesses to benchmark their performance against competitors by evaluating similar criteria across different brands or locations, providing valuable insights into industry standards and areas for differentiation.
Staff Training and Development
Feedback from Mystery Shopping evaluations can be used to provide targeted training and development opportunities for employees, helping them improve customer service skills, product knowledge, and adherence to company policies.
Enhance Brand Reputation
Consistently high scores from Mystery Shopping evaluations can enhance brand reputation and customer loyalty. These positive experiences contribute to a positive brand image and to word of mouth recommendations.
